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Campaign: British Energy gives staff morale a lift - Internal Communications/CSR

, which British Energy regional PROs publicised to local and regional press. Local stakeholders ... to climb Mont Blanc, for which staff sought sponsorship through the local press. To ensure local media ... and offered to sell-in stories about their activities. They also used these groups to give the press examples ...

Media Relations: Conway Stewart trade press drive

It has appointed Made to Measure Marketing to implement a £750,000 marketing drive that kicks off with a trade press PR push in late summer targeting jewellery and giftware publications. A consumer campaign will follow in the lead-up to Christmas, targeting customer magazines for luxury goods ...

Campaign: Plight of the elderly at winter gets recognition - Public Sector PR

was widely covered in the press, including a Guardian editorial titled 'Cold and Old'. Griffiths and Bird gave 46 broadcast interviews. Precise monitored press coverage, while TNS measured broadcast, showing ...

CAMPAIGNS: Npower Juice gets wind farm benefits across - Media Relations

farm was credited to RWE Innogy to the business press, nPower to the consumer press and National Wind ... to see the turbines under construction and a press pack was sent to journalists. Just before the launch ... in the local press, including the Western Mail, as well as local radio stations in Wales and across the UK. BBC ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.