Media Relations: Software vendor eGain in PR push
18 Jun 2004
aggressive approach to its PR strategy in an attempt to raise its profile in trade press.
-property-theft issues involving CDs and DVDs, the BSA wanted a PR push that would appeal to both the business press ... piracy in the consumer press and found it concentrated too much on the industry side with little coverage ... abroad and may come into contact with counterfeit goods. A press release was issued at the beginning ...
aggressive approach to its PR strategy in an attempt to raise its profile in trade press.
, 'bring your daughter to work day' and childcare vouchers. A 'Corridor Warriors' press release ...
digital camera to create real-life benefits for the press,' explains managing director Sheryl Seitz ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.