to remove filtersBrand Builders: FiveGold
01 Dec 2004 | by Peter Crush
, but not cheap, with tough qualities,' Redgrave says. 'If not, you can imagine the bad press - "Olympic hero ...
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Brand Health Check: Gola
08 Dec 2004 | by Drew Barrand
in the style press, because it will not work. Great design, the right collaborations (for example, Umbro by Kim ...
Elle hires Prada PR boss Duguid for fashion editor role
23 Nov 2004 | by Joe Lepper,
Duguid joins the magazine this week and replaces Flo Torrens, who quit to become a freelancer. Duguid's role will focus on liaising with press officers and handle long-term editorial projects ... amazing plans for the future." Duguid, who also worked as head of press for Giorgio Armani, said ...
The Work: New Campaigns - The World
19 Nov 2004
in the fashion press in July this year, launches this winter with a print campaign created by the Paris ... press THE LOWDOWN Positivity, hope and the sheer joy of a win - these are the three emotions Armando ...
Sekonda unveils fashion watches
17 Nov 2004
-up to Christmas. Design agency Springetts developed the line's identity and has created press ads for it ...
Brand vulnerabilities: the 'chavving' of Burberry
15 Nov 2004
considerable degree of press attention over the past few months because of its dubious status as being...out to court mass appeal. Press reports also show how it attempted to retain control by removing ...
New campaign: Sloggi
10 Nov 2004
100x96-sheet posters. They will be supported by bus-side and press advertising. The trucks ...
Amanda Aldridge on retail: Clothes retailers are freezing out baby boomers
10 Nov 2004
with more fashionable lines. This focus may be changing. In the fashion press, there have been references ...
IPA Effectiveness Awards 2004: Silver Award - Marks & Spencer Lingerie
05 Nov 2004
Campaign: Lingerie Heaven Client: Marks Spencer Agencies: Rainey Kelly Campbell Roalfe/Y R, Walker Media Principal authors: Alice Huntley, Rainey Kelly Campbell Roalfe/Y R; Nick Walker, Walker Media Media used: Press, posters CASE SUMMARY Marks Spencer Lingerie sells 45 bras a minute ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
