Superbrands case studies: Comfort
30 Jan 2004
reached more than eight million people via radio, press and online editorial. Comfort has launched a ...
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Conservative leader Howard tells media not to be bullied
30 Jan 2004 | by Staff,
Awards of the importance of the free press in sustaining a healthy democracy and said that if the media ... the local press, which he said played a crucial role in keeping local democracy vigorous and healthy ...
Agencies vie for £8m Barclay twins' Shop Direct task
30 Jan 2004 | by Staff,
budget on press and direct media. Sir David and Sir Frederick Barclay, who are trying to buy ...
Sony Music press chief Fysh exits
30 Jan 2004 | by Ian Hall
The director of press at Sony Music, the record company that is planning to merge with Bertelsmann...Carl Fysh, who was unavailable for comment, is understood to have left after around seven years at the firm, in which time he held a variety of press office roles. The remaining members of Sony’s UK press office, understood to have around six staff, declined to comment on Fysh’s departure or speculate on a ...
Coca-Cola reveals online music download site in Mother press work
30 Jan 2004 | by Rachel Gardner
Coca-Cola is unveiling its new online music download site through a press campaign created...is through Vizeum. Initially, the ad will appear online with press executions due to run in lifestyle ...
Media Forum: Are the regional papers ripe for growth?
30 Jan 2004
Can a new marketing initiative convince national advertisers to use more regional press? Alasdair...and media specialists. Just 9 per cent of adspend in regional press comes from national advertisers. So ... that alone is making the medium easier to buy. The strength of regional press owners is that they specialise ... of media, Jeremy Found, remains non-committal on the virtues of regional press. If the medium can make ...
News in brief
30 Jan 2004
Royals: Clarence House has denied press reports this week that Prince William is to get his own...The hire will replace Patrick Harrison, who was promoted to press secretary earlier this month. Connecticut: Former Burson-Marsteller US chief executive Chet Burchett is to join Reed Exhibitions North ... . Drum will handle work including press trips, stunts and media partnerships for the firm. Technology ...
O&M launches Harrods' The Designer Studio
30 Jan 2004 | by Emma Barns
Ogilvy Mather has unveiled its debut work for Harrods with a press campaign launching
Contact book update
30 Jan 2004
PRESS Jane Martinson has been appointed media business editor of The Guardian. Previously City...consultancy. Iain Duff has been made news editor of the Scottish Press Association. The deputy news editor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
