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Sky launches rebranding campaign

30 Sep 2004 | by MediaWeek

reintroduction’ will include 12 television commercials, more than 20 different posters and 10 press ... and outdoor press.  Each ad will feature Sky’s new brand identity, developed in conjunction with branding ...

BBC the first broadcaster to construct Baghdad billboard

30 Sep 2004 | by Staff,

's marketing campaign in Iraq, which also includes press ads in the Iraq daily Azzaman, promoting the new FM ...

Agencies line up as Matalan changes advertising strategy

30 Sep 2004 | by Staff,

to press. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...

Alliance & Leicester kicks off review of £17m media task

30 Sep 2004 | by Ian Darby,

are conducting a statutory review of our television and press planning and buying arrangements. Discussions ...

Adspend to rise in 2005 with web set for major boost

30 Sep 2004 | by Joe Lepper,

to rise by 8.2%, outdoor advertising by 6.9% and radio by 4.1%. The forecast also predicts that press ...

Greenpeace uses self assembly kit to fight illegal logging

30 Sep 2004 | by Joe Lepper,

LONDON - Greenpeace has launched a national press advertising campaign, created by St Luke

Heinz relaunches soups range with sample roadshow

30 Sep 2004 | by Staff,

will tie in with in-store activity, TV and press advertising. Heinz has also launched a dedicated website ...

Internet ads to soar by 30% in 2005

29 Sep 2004 | by MediaWeek

of the industry to shame as press and television look to grow in just single figures.....4% less than the slowly recovering business magazine sector. Elsewhere in the press market, national newspapers are expected to top the group with a 3.8% rise, while regional press and consumer magazines ...

This week: Marketing news from the national press

29 Sep 2004

O2 is considering pulling out of the race to launch 3G mobile services in the consumer market as it fears the technology is not ready. Senior executives are expected to meet in the next few weeks to decide whether to launch by Christmas - The Guardian Marks Spencer is poised to axe its remaining homewares...

Direct News brief: Canon targets businesses across Europe

29 Sep 2004

\Hakuhodo, including direct mail, online marketing and press and outdoor advertising.

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