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Play Legal campaign encourages consumers to stop illegal downloading

21 Dec 2005 | by by Julia Pearlman

online service and press ads in industry publications in the New Year. Users will be given tips on how ...

Fake VW ad beats real thing to become most downloaded viral in 2005

19 Dec 2005 | by by Jennifer Whitehead

downloads on Bore Me included the clip of US president George W Bush attempting to leave a press conference ...

The Insider's Guide to Production: Production companies RIP?

09 Dec 2005 | by Caspar Delaney, RSA Films

is different from a press ad, even when the message is the same. Inspiration, talent, creativity, taste ... more pressing. The only plausible resources are talent and originality. Production companies have ...

Time Warner abandons AOL sell-off in favour of Microsoft ad partnership

07 Dec 2005 | by by Sam Matthews

"We are not interested in selling AOL," Dick Parsons, Time Warner chief executive, said at a press briefing in Los Angeles yesterday. Parsons revealed that Time Warner had instead been in discussions with different parties about a deal that could help AOL's transition from a business that relied on paid ...

IPA Effectiveness Awards 2005: Silver Award - Broadband for Scotland

02 Dec 2005

BROADBAND FOR SCOTLAND Campaign: Market stimulation campaign Client: Scottish Enterprise Agency: The Union Advertising Agency Principal author: Giles Moffatt Media used: TV, print, outdoor, interactive, PR, radio, cinema, direct marketing, ambient, viral, press, sales promotion CASE SUMMARY The paper ...

Media: COI narrows shortlist for press buying account

25 Nov 2005

COI has narrowed the shortlist for its press buying account to Starcom and the incumbent, MediaCom

The Work: Private View

25 Nov 2005

, however, leave me cold and the press and outdoor even colder. I also battle to understand exactly what ...

Tesco plots push for diet business

23 Nov 2005

The activity, which will encompass TV, press and online, marks the first major spend on the service. The campaign, created by Lowe London, will see eDiets sponsor Inch Loss Down Under on GMTV with a series of 10-second idents. Press ads will run in consumer titles, while online ads will appear ...

GCap pursues legal course over new digital capacity

21 Nov 2005 | by by Daniel Farey-Jones

, but is supporting its case with press releases and ministers' statements issued at the time of the licence award ...

Online poker site aims to turn novice players into experts

17 Nov 2005 | by by Julia Pearlman

online gamblers with a new website, press and direct mail campaign.

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