Brand 2.0
29 Dec 2005 | by Andrew Gordon
more bad press than Dell, Sony's brand of innovation and leadership does not need to be reinvented ...
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Shell to promote diesel at various events in '06
29 Dec 2005 | by Karl Greenberg
Engine-component maker Bosch will join Shell and Audi as a sponsor of the show. Roundtable speakers will include Dr. Dennis Assanis from the University of Michigan and Casey Selecman from CSM Auto. The company will be holding roundtable discussions with press on emerging fuels, such as ethanol, bio ...
Independent committee sings Wal-Mart's praises
29 Dec 2005 | by Michael Bush
press releases. While Wal-Mart is lending financial support to the committee, it said it has ...
Access survey highlights journalists' needs for CES
28 Dec 2005 | by Andrew Gordon
the show. Michael Young, SVP with Access, also noted the importance of the press conference. Fifty-eight percent of reporters prefer to get their news at a press conference, while 39% prefer a one ...
End-of-year period provides hassles for some, downtime for others
28 Dec 2005 | by Andrew Gordon
writing, 2006 trend press release projections, and follow-up with media contacts, notes Meredith Boyd ...
Philadelphia tourism campaign celebrates Franklin's 300th birthday
23 Dec 2005 | by Keith O’Brien
, this has involved the longest lead plans we've ever done," Schneider said, adding that the first press luncheons in other cities began in November 2004. She said media outreach started with a press conference last March, garnering an AP write-up, among other articles. The group also held a short-lead press ...
Nielsen Media bows DVR measurement service
22 Dec 2005 | by Karl Greenberg
on Nielsen's online Press Room at www.nielsenmedia.com . ...
Just Breaking
22 Dec 2005
online gamblers with a website, direct mail and press campaign. The website, developed by Beechwood ...
Facts on ... Door to door
22 Dec 2005
from Northcliffe Newspapers and Johnston Press which the Council is in talks with. "The gulf ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
