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B2B lists still perceived to be the poor relation

15 Dec 2005 | by by Marcus Oxlade

articles in the trade press advising B2B list buyers to strive to drive down the price when in cost ...

Royal Mail sends out first round of PiP packs

02 Dec 2005 | by by Daniel Farey-Jones

and press advertising, and information in all Post Office branches. In August, Royal Mail will conduct a ...

Sony creates dedicated brand for business notebook PCs

08 Nov 2005 | by by Daniel Farey-Jones

Gyro was handed the branding and launch advertising task after winning a competitive pitch earlier this year. It also works for Sony's computer storage division Turbo. Small and medium-sized businesses are being targeted with press and online ads, and the range has been marketed to Sony's distribution ...

Rewards website targets morning commuters with stress pigs

19 Sep 2005 | by by Julia Pearlman

's values of "quality, trust and fun". The activity is part of a wider strategy that includes press ...

Hothouse takes its special effects to media events industry

18 Aug 2005 | by by Julia Pearlman

industry to produce 'creative and spectacular' press events and launches, following 10 years of experience

JWT identifies the 'ubersexual' in new book exploring men's lives

17 Aug 2005 | by by Julia Pearlman

'The Future of Men', published by Palgrave/St Martin's Press, has been co-authored by executive vice-president Marian Salzman, and it looks at how marketing to men needs to change. JWT argues that agencies and businesses are portraying the man as the victim of one thing or another. "All too often ...

HHCL/Red Cell launches BigShinyThing for creatives and planners

10 Aug 2005 | by by Staff

BigShinyThing draws on sources as diverse as global and local press, to blogs and graffiti. The site will be updated continually, and there will also be a weekly newsletter distributed by email. It is being written by HHCL/Red Cell's research manager Anne-Fay Townsend and designed in collaboration ...

BSI targets business with standardisation push

08 Aug 2005 | by by Joe Lepper

The campaign, called Raising Standards Worldwide, aims to show firms that by supporting BSI standards it will help their productivity and innovation. The campaign is being handled by Ogilvy Primary Contact and includes press, poster and online advertising, a microsite , PR and a standards supplement ...

The Sun becomes first national to feature daily video news

15 Jul 2005 | by by Julia Pearlman

on its website, with updates four times every weekday, following a deal with the Press Association....seconds in length, featuring updated news on running stories as well as breaking news. The Press ... 's broadcast journalists to present some red carpet features. The bulletins are produced in The Press ... and video journalists presenting the bulletins. Asha Oberoi, head of multimedia at the Press Association ...

BSI creates data protection guide to stop scammers

25 May 2005 | by by Staff

and writes regularly on data protection issues for trade and national press. Powell also worked ...

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