. Apple had not returned calls as PRWeek went to press. ...
He has replaced Orange PR sponsorship and events director Niamh Byrne, who left the company earlier this year (PRWeek, 18 March) with an additional brief to oversee UK media relations. As UK PR director, he oversees an 11-strong press team and reports to Orange director of brand marketing Pippa Dunn ...
-by. Measurement and Evaluation More than 80 pieces of national and regional press coverage were notched up ...
To raise the profile of the VK handsets in the consumer press, regional and national newspapers. To secure ... to the campaign, VK had received no exposure in the UK consumer press but, following it, 14 pieces of targeted ...
, the campaign achieved 80 pieces of national and regional press coverage and eight TV broadcasts. Coverage ...
covering its findings. The media were alerted to the story on 11 November 2004 by press release ... of the experiment. Local radio and specialist technical and business press were particularly targeted. The angle ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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