to remove filtersMamas & Papas in new-store drive
12 Aug 2005 | by Sarah Robertson
on rival chain Early Learning Centre - will target regional and national, consumer and parenting press. ...
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Consumer - Look-a-like guests lead mall's 'royalwedding'
11 Nov 2005 | by Mary Cowlett
to issue a press release that claimed the royal wedding lacked public interest. The auction's eventual ... . Press interest ranged from The Scotsman to the Hindu Times. Spokespeople from Windsor Royal Shopping ... charity. One AFP correspondent comments: 'The information in the press release was newsworthy enough ...
News Analysis: Retailers mustn't cut back comms
15 Jul 2005 | by Teresa Wickham
, public affairs, press office, media, customer relations and environment all rolled into their brief ...
View From The Top: 'I'm an activist. I'm too old to bullshit'
17 Jun 2005
Shop in 1976. With the exception of the early 1980s - when she was adored by the press as the founder ... founded on ethical trading would eventually attract negative press. Unlike, say, Shell, the only way ...
Media Relations: Sir Jimmy Saville to fix it for Velcro
17 Jun 2005
Manchester-based agency Communique PR will target lads' magazines, women's consumer press and tabloids with a selection of photos of Saville demonstrating Velcro-branded products. It will also use a series of quick-fix DIY columns, 'top tip' guides, competitions and giveaways as part of the 'fun ...
Media Relations: Yorkshire mall set for £175k media support
13 May 2005 | by Dan Bloch
. Primal is planning a two-month media relations blitz via regional press and broadcasters to raise ...
Regent Street woos shoppers
01 Apr 2005 | by Donna Werbner
The company is looking to increase the number of visitors and encourage more firms to set up their flagship stores there, while the agency will position the street as a 'unique international destination for shopping' and plans to target national and international press. Its remit includes publicising events ...
Corporate Rebrands: Surviving change
11 Feb 2005
worked in this area, inviting local media to store-opening ceremonies and sending out press releases ... announcing a name change. Sending out press releases detailing the change is valid, especially ... staff and customers via interviews with local press and radio. However, headlines such as 'Thomson ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
