to remove filtersNews brief: Travelodge to run ad campaign
21 Dec 2005
. The activity, which will run across press, poster, online and radio, is the first work by its new ad agency
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Virgin Holidays opens its Doc Holiday Surgery for £1m campaign
21 Dec 2005 | by by Julia Pearlman
and trade press ads, radio and online media such as AOL, Sky News and the Times Online. Doc Holiday ... ." All the radio ads and national display and classified press ads break from January 2. There is also ... in over 100 press ads through selected national newspapers. Paul Kitcatt, creative partner at Kitcatt ...
Southern adopts response focus
14 Dec 2005
The appointed agency will devise Southern's promotional strategy for the next two years. It will be responsible for co-ordinating promotions and advertising across TV, radio and the regional press in Sussex, Surrey and the South Coast. The company rebranded as Southern last year. Its franchise is held by Govia ...
The Work: New Campaigns - UK
09 Dec 2005
in London press and magazines, football matchday programmes, radio, washrooms THE LOWDOWN Miles ... ad, the picture zooms out to reveal that he is, in fact, in a police cell. Press ads run ... /art directors: Dan Hubert, Amber Casey Media agency: ZenithOptimedia Exposure: Outdoor, national press ...
IPA Effectiveness Awards 2005: Bronze Award - Lancashire Short Breaks Campaign
02 Dec 2005
Warrington, Radford Advertising Marketing Media used: Direct marketing, press CASE SUMMARY This paper ... using direct mail supported by specialist press and door-drops. The campaign exceeded expectations ...
The Work: Private View
02 Dec 2005
, Marc Burckhardt, Neil Murren, Matthew Green, David Foldvari Exposure: National press, car magazines 3 ... professionals/women, 300,000 press inserts in national press and women's monthlies 6. TRANSPORT FOR LONDON ...
IPA Effectiveness Awards 2005: Bronze Award - Arriva Buses
02 Dec 2005
ARRIVA BUSES Campaign: Going your way Client: Arriva plc Agency: Cogent Elliott Principal authors: Mike Rayner, Nicola Simpson Media used: Print, outdoor, radio, cinema, press CASE SUMMARY The aim of this campaign was simple: increase the number of passengers for Arriva, the bus operator ...
IPA Effectiveness Awards 2005: Silver Award - Hidden Treasures of Cumbria
02 Dec 2005
HIDDEN TREASURERS OF CUMBRIA Campaign: Hidden Treasures of Cumbria Client: Cumbria Tourist Board Agency: Alcazar Principal authors: Annett Pecher, Lesley Deer Media Print, interactive, direct mail, press CASE SUMMARY Cumbria is home to one of Britain's most popular tourism destinations ...
IPA Effectiveness Awards 2005: Gold Award - Grand Prix and Best Idea Sponsored by Thinkbox
02 Dec 2005
TRAVELOCITY.CO.UK Campaign: Hello world Client: Travelocity.co.uk Agency: Miles Calcraft Briginshaw Duffy Principal authors: Dominic Hall, Andy Nairn Media used: TV, print, outdoor, PR, radio, ambient, viral, press CASE SUMMARY Travelocity.co.uk started 2004 as a little-known brand ...
The Work: New Campaigns - The World
02 Dec 2005
press and posters THE LOWDOWN A new Unicef campaign aims to show donors exactly where their money ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
