31 Jan 2006
| by by Daniel Farey-Jones
Banner advertising on the holiday index pages directs consumers to a brand's exclusive display pages, which being more advanced in their design come closer to the quality of TV and press advertising than the old text-orientated service.
The new display service is already being used by clients ...
31 Jan 2006
| by Media Week
The launch campaign is estimated to be worth £2m over the next 12
months. The agency, which is a wholly owned subsidiary of OMD, picked up
the business without a formal pitch being called. The Cleardebt work is running now across radio and posters, with
national press breaking this week. The campaign ...
31 Jan 2006
| by Media Week
for Travel City Direct this month, advertising European
and Florida holidays using press, tele ...
31 Jan 2006
| by Colin Grimshaw
in 1999,
Trinity Mirror's share price has underperformed that of regional group
Johnston Press by 39 ...
with an optimistic appraisal of the regional press
sector, on rumours that the sale of Northcliffe Newspapers ...
31 Jan 2006
| by Ian Quinn
of their television and press
campaigns. The new-look service is available via the family of ITV and Channel 4 ...
31 Jan 2006
| by Juliette Garside
. She was not
contactable as Media Week went to press. Viacom marketing director Sue Todd said ...
31 Jan 2006
| by Media Week
Smith is the new
head of regional media, while Nick Heales has been appointed press
manager. Jamie ...
31 Jan 2006
| by Elizabeth Kesses
theme was also a bit dissipated in press -
hypothetically, the car could have spun a web around ...
31 Jan 2006
| by Jonathan Durden
So I can't win. Sod it. Here I go ... Should one publisher have such a monopolistic share of the trade voice
of the media industry? No disrespect to Marketing Week or the excellent national press media
sections intended, but the combination of Media Week, Campaign and
Marketing in the Haymarket ...
31 Jan 2006
| by Media Week
Media Planning Group has won the account for Black 'n' Red school and
office stationery products, with a remit to relaunch the brand into the
UK. The account is worth an estimated £500,000 and activity will
centre on trade and consumer press, with the possible incorporation of
online, outdoor and event activity ...