to remove filtersNews Int's Weston joins Dow Jones to head special projects
19 Dec 2007 | by Jacquie Bowser
-of-the-art printing presses. News International, which publishes The Sun and The Times newspapers ...
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Guardian Media Group and Apax land Emap B2B division
21 Dec 2007 | by Daniel Farey-Jones
The price includes 1bn for Emap s shares and an additional sum for its debt, which stood at 384m as of September 30. It is unclear how much of Emap s debt GMG and Apax are taking on. The surprise development means the end of Emap, which began life in 1947 as East Midlands Allied Press. On December 7 ...
Top 10 marketing moments: From Plan A to poking - 2007 in review
19 Dec 2007 | by Jane Simms
in decline, the brand has responded with an overhaul of its range, backed by a £7m national press and radio ... by controversy, as well as falling ratings. Either way, the decision gained a good deal more press coverage ... provided the press with no shortage of ammunition during the quiet summer months. Some of the 'scandals ...
Kidman wins Chanel libel case against Telegraph
17 Dec 2007 | by Jacquie Bowser
The article ran on November 28 in the paper s Spy column and reported that Kidman, while in London to promote her new film, The Golden Compass , had angered Chanel by attending press junkets with a bottle of Jo Malone, her favourite perfume . It reported that Kidman was seen openly promoting the competitor ...
Campaign Annual 2007: Top 10 Press ads
14 Dec 2007
the freshness of Waitrose eggs, the agency got this out a day later, showing the rapid reactive nature of press ... Art director: Simon Morris 10. ITV, 'QUEEN' ITV used M&C Saatchi to produce a stack of press ads ...
Campaign Annual 2007: Top 10 Regional press ads
14 Dec 2007
tailor-made opportunity for the regional press to show off its strengths as an advertising medium, given ... press advertising at its best makes full use of local landmarks to whip up a bit of local pride ... more of this sort of thing - a national advertiser using regional and local press to fine-tune its ...
Campaign Annual 2007: Top 10 Media Buyers
14 Dec 2007
. 5. Paul Thomas, investment director, MindShare "Thommo" is a key player in the press buying world ... of the toughest, and most knowledgable, to emerge from the press department. 6. Marc Bignell, joint managing ... . 8. Mark Gallagher, executive director, Manning Gottlieb OMD Gallagher has long been a fine press ...
Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk
14 Dec 2007
Despite spending around £40 million on advertising over the year across a variety of TV, press and poster ...
Campaign Annual 2007: Medium of the Year - Google
14 Dec 2007
of a Google press officer: "Google is a search engine, not a medium." But we beg to differ ...
Campaign Annual 2007: Top 10 Diary Stories
14 Dec 2007
has so much in common. The press is more revealing. Durden is a self-made millionaire who parties ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
