to remove filtersMarketing League Table: Customer publishing leagues
19 Sep 2007 | by David Tiltman and Amanda Nottage
down this route,' she says. 'Private equity needs to be more open and with all the press coverage ...
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Marketing League Tables: Digital - Digital leagues
24 Oct 2007 | by David Murphy
that ran not only online, but in the press and on London Underground. 'Twelve months ago, I would have ...
Marketing League Table: Research - Research leagues
05 Sep 2007 | by Mary Cowlett
, press, cinema and online suffer terribly, as they do not get recalled. Our belief is that ads can work ...
Biggest brands: Top 50 selling brands 2007
22 Aug 2007
and launched a 7m press and radio campaign, tying up with the Spider-Man film, to rebuild consumer confidence ...
How effective are adverts that use scare tactics?
04 Jul 2007 | by Vox pop
used hard-hitting ads. In 2003, its press ads featuring images of babies with a syringe, cockroach ...
Marketing League Table: Design Leagues
04 Jul 2007 | by David Tiltman
,000 price tag were roundly panned in the press. 'Is this the work of a painting chimp?' screamed the Daily ...
When adverts get annoying - when do viewers switch off?
16 May 2007 | by Vox pop
complained about ads of last year is a Gay Police Association national press ad, which featured a Bible next ... and the national press. ASA chairman Lord Borrie QC said: "The boundaries of regulatory responsibility online ...
London freesheets - what do commuters really think?
27 Apr 2007 | by Vox pop
stations and local press. While some believe that freesheets devalue the market and that the editorial ...
Quarterly media spend for the year to March 31 2007
05 Apr 2007
Media spend by quarter (year to March 31 2007). Millions Q2 2006 Q3 2006 Q4 2006 Q1 2007 Total % Diff TV 1,008 908 1,067 947 3,929 -4% Press 649 601 730 632 2,612 7% Direct Mail 323 314 ...
Brand ads drive internet spend up 9% reports Thomson
05 Apr 2007 | by Nikki Sandison
thanks to strong growth in press, direct media and internet display advertising budgets. Traditional ... losses. Internet display ad spend (excl. Search and Classified) grew 9% in the last year. Press grew ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
