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19 Dec 2007
northern working-class family'. She sits on the Press Complaints Commission and maintains her links ...
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Top 10 marketing moments: From Plan A to poking - 2007 in review
19 Dec 2007 | by Jane Simms
in decline, the brand has responded with an overhaul of its range, backed by a £7m national press and radio ... by controversy, as well as falling ratings. Either way, the decision gained a good deal more press coverage ... provided the press with no shortage of ammunition during the quiet summer months. Some of the 'scandals ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
tiny budgets. And while neither the Churchill dog nor Iceland s Kerry Katona received great press ...
Top 10 ads with the highest recall in a single week in 2007
18 Dec 2007 | by Bill Britt
pressed mums with several small children, limited incomes and several relatives to provide ...
Kitcatt Nohr takes Direct Agency of the Year award
12 Dec 2007 | by Staff
The agency was praised by the judges for the quality of its creative work, including a tactical press campaign for Waitrose and a direct mail and press campaign for Bookstart. Kitcatt Nohr s business performance was particularly strong during the year and it achieved a 70% increase in turnover ...
Coke offers youth footballer prize
12 Dec 2007
December, backed by press ads and sponsorship of Virgin Radio's Rock 'n' Roll Football show. The activity ...
Palmer back at Green & Black's in global position
12 Dec 2007 | by Gemma Charles
in addition to press. 'Next year will see a record amount of spend,' he said. 'We are looking at how we can ...
TfL to offer Oyster users free iTunes songs
12 Dec 2007 | by Ed Kemp
Travellers who use Oyster's online auto top-up facility will be given the opportunity to download five free songs from the iTunes Store, which now offers about 5m tracks. The partnership will be supported by online and offline marketing communications created by Chemistry. The work will include press ...
California drafts in stars for ads
12 Dec 2007
to attract wealthy tourists from the UK and Ireland. It will be supported by online and press activity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
