23 Sep 2008
| by Ed Kemp
The winner of the pitch, which is being handled by Creative Brief, will initially be briefed to handle direct response TV, direct response press and outdoor activity for the company's over-50s life-insurance business. AXA, which is planning to increase its marketing spend, will also continue to work with its ...
09 Sep 2008
| by Gemma Charles
The marketing drive, which is called 'Partners for Growth' and showcases how Royal Mail has helped business customers, breaks in October across TV, digital and press. The ads will explain how businesses such as gift provider Hotel Chocolat and online lingerie retailer Figleaves.com have successfully used ...
19 Jun 2008
| by Cordell Burke
, and briefs require channel, rather than business, solutions. Instead of just looking for a press ad or TV ...
17 Jun 2008
| by Staff
includes the development of 12 websites across Europe, point-of- sale material, press ads and six- and 48 ...
06 May 2008
| by Ed Kemp
, expected to include direct mail, press, leaflets and emails. ...
01 Apr 2008
| by Ed Kemp
The insurance company has briefed the agency to develop an integrated drive to promote the two key areas of its business. The initial activity will get under way in July, with work spanning TV, press, online and direct work. The campaign is intended to increase its volume of car and home insurance policy ...
26 Mar 2008
| by Ed Kemp
According to the CPRE, about 25m tonnes of litter was dropped in the UK last year, compared with just 5m tonnes four years ago. The body has hired marketing services agency Space to create a year-long campaign to help reverse the trend. Activity will span a range of channels, including press, digital ...
04 Mar 2008
| by Jemima Bokaie
in 2003. BMB will be responsible for the brand s TV, print, press and outdoor ads. The agency ...
05 Feb 2008
| by Emma Rubach
. Currently, DRTV, inserts in titles such as The Guardian, press ads, face-to-face fundraising and phone calls ...
22 Jan 2008
| by Ed Kemp
, comprised press, radio and digital marketing activity. Earlier in the year, Nickelodeon hired its first ...