by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...
The global survey notes that in South Korea - "the market that's leading the world in digital trends" - 77% of internet users read blogs each week compared to just 58% reading the mainstream press. Globally 73% of internet users are reading blogs with 48% including these consumer-generated content ...
, display press, radio, cinema and outdoor (the latter does not include airports, ambient media ... information published in the marketing press. The figures are estimated costs of buying media space based on a ... billings or agency revenues. Press expenditures include an Advertising Association discount factor, which ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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