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Pressure group accuses food marketers of distributing misleading information in school

co-author Lianna Hulbert said that many of these claims would be banned in television or press ...

Exeter Friendly Society launches medical insurance campaign

LONDON - Exeter Friendly Society this week launched a national press campaign to promote its

Horlicks positions itself as an evening drink

The brand will run a radio and press campaign from 1 January with the strapline 'The Horlicks way to end your day', supported by an on-pack promotion offering free subscriptions to IPC Media titles. The work is aimed at consumers aged over 35 and has been created by Billington Cartmell. ...

Volvo campaign stresses low emissions and high style

Press, outdoor, radio, direct marketing and digital activity will roll out in early January. Volvo's UK head of marketing communications, Anita Fox, said the campaign is likely to run for the first six months of 2009. The DRIVe range, to go on sale in January, will initially feature three cars with CO2 ...

Nationwide's insurance ads won't show nasty bank manager character

-month campaign, created by Guy Hedger, marketing director of general insurance at LV, includes outdoor, press ...

Top 10 Marketing moments of 2008

-food brands in particular have reported strong profits, while supermarkets have buoyed the struggling press ... particularly affected the local press market, with newspapers making major cutbacks. The Olympics: Britain ... paid dividends too. Elsewhere, Burger King's 95 Kobe beef concoction scooped a mount-ain of press ...

 

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