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Innocent outlines 2009 marketing plans

The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...

ASA study finds food ads comply with childhood obesity code

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...

Biggest brands: Top 100 advertisers 2008

by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

School Food site in UN charity tie

Culminating in a fundraising week, which starts on 26 January, the schools initiative encourages primary school children to have a school meal and donate an extra 10p to the UN World Food Programme to provide children in the developing world with school meals. The campaign is receiving radio, press and TV ...

Media: C4 network role goes to Radcliffe

duties formerly handled by Cochrane, but not press and communications. He will also assume ...

Editor's comment: Don't give green the red light

. Indeed, a timely press release arrived in my email this morning saying Honda had appointed Wieden ...

The week in marketing

. Follow-up press, outdoor, radio and online activity will use the strapline '2008 reasons to visit London ... with an 'All men are equal' drive for the tournament. Poster and press ads created by Bartle Bogle Hegarty ... £12m three-year stroke awareness drive across TV, outdoor, press and direct. The work will use ...

Why women are the superior marketing sex

marketers struggle with. They seek the limelight and view press and PR releases as a natural place for them ... this fact, whereas male marketers will reach for their jacket and tie as soon as the words 'press launch ...

Health Department hands Stroke awareness account to DLKW

have a stroke every year in the UK.' The campaign include television, outdoor and press. ...

Trafalgar Square lions talk in Visit London campaign

The 3.25m campaign, which launches today, centres around a visual and audio display at Trafalgar Square which makes it appear as though one of the landmark's famed lions is talking. Press, outdoor, radio and online activity over the coming few weeks will feature the strapline 2008 reasons to visit ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.