17 Dec 2008
| by Joe Thomas
The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...
11 Dec 2008
| by Miranda Fitzgerald
The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...
11 Dec 2008
| by Amanda Nottage
by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...
09 Dec 2008
| by Fiona Ramsay
Culminating in a fundraising week, which starts on 26 January, the schools initiative encourages primary school children to have a school meal and donate an extra 10p to the UN World Food Programme to provide children in the developing world with school meals. The campaign is receiving radio, press and TV ...
09 Dec 2008
| by Jeremy Lee
duties formerly handled by Cochrane,
but not press and communications. He will also assume ...
09 Dec 2008
. Indeed, a timely press release arrived in my email
this morning saying Honda had appointed Wieden ...
09 Dec 2008
. Follow-up press, outdoor, radio and online activity will use
the strapline '2008 reasons to visit London ...
with an 'All men
are equal' drive for the tournament. Poster and press ads created by
Bartle Bogle Hegarty ...
£12m
three-year stroke awareness drive across TV, outdoor, press and direct.
The work will use ...
08 Dec 2008
| by Mark Ritson
marketers struggle with. They seek the limelight and view press and PR releases as a natural place for them ...
this fact, whereas male marketers will reach for their jacket and tie as soon as the words 'press launch ...
05 Dec 2008
| by Gemma Charles
have a stroke every year in the UK.' The campaign include television, outdoor and press. ...
05 Dec 2008
| by Alex Brownsell
The 3.25m campaign, which launches today, centres around a visual and audio display at Trafalgar Square which makes it appear as though one of the landmark's famed lions is talking. Press, outdoor, radio and online activity over the coming few weeks will feature the strapline 2008 reasons to visit ...