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Annual: Campaign of the Year - Hovis

12 Dec 2008

. August: Story is leaked to press that footballer Wayne Rooney will be the new face of Hovis. 8 ...

Annual: Media Agency of the Year - Mediacom

12 Dec 2008

director and Claudine Collins, the former group press director, lead the trading unit; and Sean Healey ...

BBC proposes £120m public service broadcasting plan

11 Dec 2008 | by Daniel Farey-Jones

Normal 0 The corporation is offering to share resources such as regional news broadcasting facilities and footage, digital production technology, research and training. Many of the proposals have already emerged in the press, including sharing the BBC iPlayer technology with other PSBs ...

Jobs under threat as Northcliffe plans to outsource sales

11 Dec 2008 | by John Reynolds

Northcliffe is starting a review of its national sales operation and is looking to outsource the sales operations for newspapers, such as the Nottingham Evening Post, to Mediaforce, the independent regional sales house that represents Johnston Press. The move, which would see display advertising ...

ASA study finds food ads comply with childhood obesity code

11 Dec 2008 | by Miranda Fitzgerald

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...

Deloitte warns of "almost impossible" outlook for print media

11 Dec 2008 | by Arif Durrani

report entitled Stop the presses: print in peril . Declining advertising revenues, increasing costs ... , Deloitte points to the press market in Japan, which has always restricted its online presence, and where ... : "The press is likely to have had a hard year in 2009, but the bottom line is the public needs quality ...

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Climate campaign 'could be huge'

10 Dec 2008 | by Matt Cartmell

A former Make Poverty History press chief has said Environment Secretary Ed Miliband's proposed...Miliband this week called for a popular mobilisation in the style of 2005 s Make Poverty History to press political leaders into sealing a treaty on tackling climate change. Jane Moyo, previously a senior media handler for Make Poverty History and now head of media relations at Action Aid, commended ...

Race row cop turns to PHA

10 Dec 2008 | by Gemma O'Reilly

to combat a swathe of negative press since leaving the force....He has called in PHA Media, headed by former News of the World editor Phil Hall. The account is being headed by Hall, who has been briefed to present Ghaffur s side to the press. Ghaffur received a 280,000 out-of-court settlement last month over controversial race claims he made against ...

Regional Focus: Belfast

10 Dec 2008 | by Gemma O'Reilly

, but as it neared completion, the press team started to build anticipation among shoppers. The PR campaign started by releasing names to the Belfast and Northern Ireland press of the big stores that had bought space ...

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