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Top 10 Marketing moments of 2008

-food brands in particular have reported strong profits, while supermarkets have buoyed the struggling press ... particularly affected the local press market, with newspapers making major cutbacks. The Olympics: Britain ... paid dividends too. Elsewhere, Burger King's 95 Kobe beef concoction scooped a mount-ain of press ...

ASA study finds food ads comply with childhood obesity code

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...

Biggest brands: Top 100 advertisers 2008

by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Brand health check: Tesco

charming press ads that wrapped the value message in wit and charm and self-depreciation. However ...

The Work: New Campaigns - UK

: Mike Nicholson Art director: Paul Pateman Planner: James Drummond Exposure: Regional press ...

Govt moots booze ad health warnings

The "mandatory endframe" rule would apply to broadcast and cinema ads, with similar warnings included in press ads and posters. The warnings could include information about the calories in drinks. A crackdown has been recommended by the Government's Advisory Council on the Misuse of Drugs. The council ...

Brand Health Check: Nestle Heaven

such as Dove and Burger King for guidance. Press and outdoor are the competition's home turf; 368,000 would ...

ASA raps T-Mobile "more minutes for £30" ad

LONDON - The Advertising Standards Authority has banned a press ad and brochure for T...were, therefore, unlikely to mislead. The press ad and brochure must not appear again in their current ...

Pubs face sobering times

-term distribution agreements with pub companies, so acting on the downward sales trend is a pressing issue ...

Bacardi global brand chief in departure

as Marketing went to press. ...

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