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Biggest brands: Top 100 advertisers 2008

by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Toyota ad banned for green claims

The national press ad, for the RAV4 XT-R, claimed that the car had low CO2 emmissions" at 173g per km. But a reader complained to the Advertising Standards Authority that this level was not low compared to other cars on the market. The ASA ruling said: "Because it was unclear that the low emissions ...

The Work: New Campaigns - UK

: Mike Nicholson Art director: Paul Pateman Planner: James Drummond Exposure: Regional press ...

LG campaign aims to end confusion over digital TV

activity will follow significant press and radio marketing by Y R. LG has just launched a contextual press ...

Philips uses direct media to aim sex toy at mature consumers

and Amazon.co.uk with prices starting at 79.99. The products' launch was backed by a press campaign created ...

The Week in marketing: 11 November 2008

'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ... campaign, created by JWT, encompassing press, online, social networking and flash-mobs. It focuses ... Mars is using a national press campaign for its Uncle Ben's sauces to target busy mothers who ...

Kellogg's hits back at 'Switch & Save'

Over the next two months the food giant will run a 1.4m ad push across TV and national press which will highlight the quality ingredients found in Kellogg's cereal. The campaign, created by Manchester agency CheethamBell JWT, will also stress the value-for-money that a bowl of Kellogg's Corn Flakes ...

Europcar awards media account to Mediavest

search business and Harrison Sadler to run its press and public relations campaigns. ...

Subaru and Isuzu make key marketing hires

Fossey had previously been marketing manager for Subaru and will now assume responsibility for all long term brand development through events, sponsorship, press and PR for both brands Neads move up from his role as brand manager for Isuzu, and is now responsible for all above- and below ...

The Marketing Profile: Richard Hudson of BMW

-shaping model. But he also cites Lexus' ill-conceived 'High performance. Low emissions. Zero guilt' press ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.