to remove filtersBiggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...
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Volvo campaign stresses low emissions and high style
17 Dec 2008 | by Alex Brownsell
Press, outdoor, radio, direct marketing and digital activity will roll out in early January. Volvo's UK head of marketing communications, Anita Fox, said the campaign is likely to run for the first six months of 2009. The DRIVe range, to go on sale in January, will initially feature three cars with CO2 ...
Toyota ad banned for green claims
10 Dec 2008 | by Staff
The national press ad, for the RAV4 XT-R, claimed that the car had low CO2 emmissions" at 173g per km. But a reader complained to the Advertising Standards Authority that this level was not low compared to other cars on the market. The ASA ruling said: "Because it was unclear that the low emissions ...
We'll Call You - Vauxhall
25 Nov 2008 | by Staff
- We have a press department and a public affairs department, they'll be the ones who'll know how ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ... campaign, created by JWT, encompassing press, online, social networking and flash-mobs. It focuses ... Mars is using a national press campaign for its Uncle Ben's sauces to target busy mothers who ...
Europcar awards media account to Mediavest
10 Nov 2008 | by Alison Donnelly
search business and Harrison Sadler to run its press and public relations campaigns. ...
City Republic: Brave Scots battle for Bank of Scotland
10 Nov 2008 | by Stephen Foster
. China presses the panic button China is pump up to $586bn into new infrastructure and housing projects ... on the Far East for much of its growth, to the hard-pressed US car giants -- currently warning that they ...
Subaru and Isuzu make key marketing hires
07 Nov 2008 | by Ed Kemp
Fossey had previously been marketing manager for Subaru and will now assume responsibility for all long term brand development through events, sponsorship, press and PR for both brands Neads move up from his role as brand manager for Isuzu, and is now responsible for all above- and below ...
BBDO Detroit cuts a fifth of workforce after troubles at Chrysler
07 Nov 2008 | by Staff
of 2008. The Detroit Free Press reported this morning that 511 people will be left working in the Troy ...
The Marketing Profile: Richard Hudson of BMW
28 Oct 2008 | by Alex Brownsell
-shaping model. But he also cites Lexus' ill-conceived 'High performance. Low emissions. Zero guilt' press ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
