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18 Nov 2008
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Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...
Waitrose Christmas campaign looks at journeys home
14 Nov 2008 | by Miranda Fitzgerald
highlighting special food offers. The campaign is supported by four press ads that emphasise the quality ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ... campaign, created by JWT, encompassing press, online, social networking and flash-mobs. It focuses ... Mars is using a national press campaign for its Uncle Ben's sauces to target busy mothers who ...
The Work: Private View
31 Oct 2008
: Mike Hughes Exposure: Press 2. THE NATURAL CONFECTIONERY COMPANY Project: Mini movie maker Client ...
Carbon offsetting loyalty scheme hits out at new rival
27 Oct 2008 | by Joe Thomas
through a range of marketing activity including in-store, on pack as well as press advertising. Consumers ...
Kickers calls comms planning pitch
17 Oct 2008 | by Anne Cassidy
recent "meet the Kickers" campaign across the national press in March this year. The ad, created by Odd ...
The Work: New Campaigns - UK
17 Oct 2008
: Outdoor, national press THE LOWDOWN We're all being followed around by a nefarious shadowy killer ... -house Exposure: National TV, radio, press THE LOWDOWN St Luke's has created a campaign for the launch ... on "shuffle". The press ad's copy links together quotes from articles on Barack Obama, Oliver Stone, AC ...
Kickers calls comms planning review
16 Oct 2008 | by Anne Cassidy
recent "meet the Kickers" campaign across the national press in March this year. The ad, created by Odd ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
executives, one is hard-pressed to find people with a bad word to say about her. While she would hate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
