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Top 10 Marketing moments of 2008

-food brands in particular have reported strong profits, while supermarkets have buoyed the struggling press ... particularly affected the local press market, with newspapers making major cutbacks. The Olympics: Britain ... paid dividends too. Elsewhere, Burger King's 95 Kobe beef concoction scooped a mount-ain of press ...

ASA study finds food ads comply with childhood obesity code

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...

Biggest brands: Top 100 advertisers 2008

by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

The Week in Marketing: 2 December 2008

Npower animation tie Npower has signed Aardman Animation characters Wallace and Gromit as brand ambassa-dors ahead of a radio and press campaign focused on energy efficiency, which will break on Friday. Npower marketing director Kevin Peake said the duo would help to generate a greater sense of warmth ...

McDonald's mounts cinema ticket promotion

LONDON - McDonald's is launching a 2 for 1 cinema ticket offer supported by TV, press and online

McDonald's plays down Beijing Olympics sponsorship in UK

The fast-food giant's only Olympic-themed UK activity is a press competition to win a trip to Beijing. This low-key approach contrasts sharply with most of McDonald's major markets. In the US it is promoting its southern-style chicken with athletes on the packaging, while in Australia it is running a ...

McDonald's plots 'educational' giveaway with Happy Meals

the national roll-out of its Angus mini-burgers, it is running a press campaign created by Crispin Porter ...

KFC launches breakfast menu in challenge to fast-food rivals

advertising, while a TV, press, outdoor and radio campaign, created by Bartle Bogle Hegarty, will back its ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.