29 Dec 2008
| by Gemma Charles
co-author Lianna Hulbert said that many of these claims would be banned in television or press ...
17 Dec 2008
| by Joe Thomas
The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...
17 Dec 2008
| by Staff
The brand will run a radio and press campaign from 1 January with the strapline 'The Horlicks way to end your day', supported by an on-pack promotion offering free subscriptions to IPC Media titles. The work is aimed at consumers aged over 35 and has been created by Billington Cartmell. ...
17 Dec 2008
| by Nicola Clark
-food brands in particular have reported strong profits, while supermarkets have buoyed the struggling press ...
particularly affected the local press market, with newspapers making major cutbacks. The Olympics: Britain ...
paid dividends too. Elsewhere, Burger King's 95 Kobe beef concoction scooped a mount-ain of press ...
12 Dec 2008
. August: Story is leaked to press that footballer Wayne Rooney will be
the new face of Hovis. 8 ...
11 Dec 2008
| by Miranda Fitzgerald
The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...
11 Dec 2008
| by Amanda Nottage
by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...
02 Dec 2008
| by Ed Kemp
charming press ads that wrapped the value message in wit and charm and self-depreciation. However ...
02 Dec 2008
| by Staff
Npower animation tie Npower has signed Aardman Animation characters Wallace and Gromit as brand ambassa-dors ahead of a radio and press campaign focused on energy efficiency, which will break on Friday. Npower marketing director Kevin Peake said the duo would help to generate a greater sense of warmth ...
27 Nov 2008
| by Our Parliamentary correspondent
The "mandatory endframe" rule would apply to broadcast and cinema ads, with similar warnings included in press ads and posters. The warnings could include information about the calories in drinks. A crackdown has been recommended by the Government's Advisory Council on the Misuse of Drugs. The council ...