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Pressure group accuses food marketers of distributing misleading information in school

co-author Lianna Hulbert said that many of these claims would be banned in television or press ...

Innocent outlines 2009 marketing plans

The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...

Horlicks positions itself as an evening drink

The brand will run a radio and press campaign from 1 January with the strapline 'The Horlicks way to end your day', supported by an on-pack promotion offering free subscriptions to IPC Media titles. The work is aimed at consumers aged over 35 and has been created by Billington Cartmell. ...

Top 10 Marketing moments of 2008

-food brands in particular have reported strong profits, while supermarkets have buoyed the struggling press ... particularly affected the local press market, with newspapers making major cutbacks. The Olympics: Britain ... paid dividends too. Elsewhere, Burger King's 95 Kobe beef concoction scooped a mount-ain of press ...

Annual: Campaign of the Year - Hovis

. August: Story is leaked to press that footballer Wayne Rooney will be the new face of Hovis. 8 ...

ASA study finds food ads comply with childhood obesity code

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...

Biggest brands: Top 100 advertisers 2008

by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Brand health check: Tesco

charming press ads that wrapped the value message in wit and charm and self-depreciation. However ...

The Week in Marketing: 2 December 2008

Npower animation tie Npower has signed Aardman Animation characters Wallace and Gromit as brand ambassa-dors ahead of a radio and press campaign focused on energy efficiency, which will break on Friday. Npower marketing director Kevin Peake said the duo would help to generate a greater sense of warmth ...

Govt moots booze ad health warnings

The "mandatory endframe" rule would apply to broadcast and cinema ads, with similar warnings included in press ads and posters. The warnings could include information about the calories in drinks. A crackdown has been recommended by the Government's Advisory Council on the Misuse of Drugs. The council ...

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