AT A GLANCE: Hospitals respond to maternity care failings
31 Jan 2008
area. HOW DID THEY RESPOND? Several issued press statements, although there were subtle variations ...
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Canon selects Neolane for targeted campaigns
31 Jan 2008 | by Nikki Sandison
The campaigns will include direct mail, email and events and be produced using Canon s flagship digital colour press. Canon will use Neolane software to segment its database and target different customer and prospect types with personalised and relevant campaigns on business advice, product news, user ...
Agencies in place for big summer music festivals
31 Jan 2008
content and artistic partners. The cultural specialist will run an on-site press office as well ...
Cosmo publisher in agency trawl
31 Jan 2008 | by Clare O'Connor
not be reached as PRWeek went to press. ...
Local Bluetooth scheme begins
31 Jan 2008
team will promote the Bluetooth marketing outfit to potential partners and to industry press. ...
Children's Society plans roadshow
31 Jan 2008
s favourite childhood memory to the national press. The charity launched a new campaign - Hundreds ...
LETTERS: Traditional PR is facing extinction
31 Jan 2008
The truth is that traditional PR is going the way of the dodo - new media render old approaches irrelevant and press bureau functions are becoming commoditised. The answer is to diversify away from the activities that have served us well in the past. The agencies that survive will have a strategic focus ...
Conference examines whether charity stories can be ‘sexy’...
31 Jan 2008 | by Kate Magee
on celebrities. Peart said this ang le was still useful. For us there is no such thing as bad press. If someone ... disadvantage. Wrout said that journalists often did not notice whether a story came from an in-house press ...
OPINION: Beware the dual-edged sword of stardom
31 Jan 2008 | by Ian Monk
. They are right on both counts. By and large, a country gets the press it deserves. Or, put another way, press ...
Royal Institution drafts in support
31 Jan 2008
, as well as corporate event hire. Target media include Time Out, the Evening Standard and weekend press ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
