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The Marketing Profile: Tom Hings of Royal Mail

BBDO, will comprise TV, press, direct and digital activity. The drive will direct prospective ... are becoming ever-more important in the postal-services sector. His most pressing concern will be whether he ...

Indy hires US firm for global ad sales

Press and Bauer Media. When Independent.co.uk announced its August ABCe figures, of the 6.6 million ...

Archant to launch its first hyper-local website

that Archant's previous chief executive, John Fry, would be leaving for rivals Johnston Press. ...

C4 boss presses government on funding issue

LONDON - Andy Duncan, Channel 4's chief executive, is pressing the Government to clarify

MediaCom shines at awards

campaign award for its "The Fink Tank" campaign for Glaxo-SmithKline's Lucozade Sport. Sonya Arthur, press director at MediaCom, who manages press for the Volkswagen group, said the win illustrated that press ... of the Audi A4, it was unique to use press and outdoor instead of TV for the launch. Our insight showed ...

The seven ages of magazine readers

to turn for the women's weeklies." Dave Foster, press manager at Carat, sums up what his clients look for ... to pay for editorial. Jane Wolfson, head of press at Initiative, confirms: "The teen magazine market ...

Meet Matt Horler, Eurosport

. It certainly helps on the writing side of the job and when deadlines are pressing for delivering creatives. My ...

LEGO UK picks Red Consultancy

Norton Company will continue to run the LEGO product press office. ...

How marketing is shaping the US election

to date. Although the news was quickly picked up and spread by the press, the stunt earned him ...

Warburtons to take on Hovis with £22m push

The activity will begin with a TV and press ad campaign accounting for about half of Warburtons' marketing spend for the next 12 months. The investment represents a significant hike in adspend; according ... to the family'. Press ads will appear in Sunday supplements and women's weeklies, focusing on the technical ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.