Normal 0 The campaign includes press ads, point-of-sale materials in all 60 Multiyork stores, and direct mail, including catalogues, which will be sent to existing and potential customers. It promotes Multiyork discounting sofas, dining furniture and accessories by up to 40% and was created ...
At the press conference for the Direct Lions, the creative said that because DM was becoming so fragmented, it was offering up the best fodder for the Titanium and Integrated awards. He said: "Other categories, like TV, are formulaic and one-dimensional, while direct is truly innovative." More from Cannes ...
of entries in flat mailers and direct response press. Sable said he thought that this was down to agencies ...
LONDON - Children's charity Tommy's has launched its first TV, radio and press ad to raise
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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