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Aviva reviews £150m global media planning and buying needs

10 Sep 2009 | by Arif Durrani

on TV ads, 10.5m on press and 2.5m on outdoor. In addition, the financial group spent an additional ...

B&Q to review £40m advertising account

08 Jan 2009 | by Daniel Farey-Jones

Normal 0 The client is currently drawing up a shortlist with the help of the AAR and expects to make an appointment by summer 2009. While the review is being conducted the retailer, which has been advertising heavily on TV and in the national press over Christmas has appointed Rapier to a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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