Trading Places (11 Dec): This week's people moves in advertising, marketing and media
11 Dec 2009 | by Staff
, its new brand-facing, commercial and digital division. ( Media Week ) Johnston Press has appointed ...
The comments follow Asda's decision to use the line 'Good Food Costs Less at Asda' in national press ads for its Extra Special premium food range this weekend. Asda's ad agency is Saatchi Saatchi. The line was originally launched by Sainsbury's in 1959, some six years before Associated Dairies launched ...
, its new brand-facing, commercial and digital division. ( Media Week ) Johnston Press has appointed ...
director of press investment, told Media Week that while the NRS was a "constant benchmark we can all rely ...
-related tactical marketing. Asda, Tesco, M S and Morrisons all ran press ads this morning based around money ...
company Johnston Press is trialling a paid-for scheme. Meanwhile, Rupert Murdoch, owner of The Sun ...
Murdoch, chairman and chief executive of News Corp, makes the comments in an editorial running in today's issue . In it, Murdoch stresses the importance of a free, popular press, criticising newspapers that win masses of journalism prizes but have falling circulations. He says that even ...
that is different from the testing methodology incorporated into the federal standards." Diver, who said press ...
Carlsberg, which is the official England sponsor, will be running a campaign in the national press promoting multipacks across a number of retailers. The brand is advertising a two-for- 6 offer on four ... and Lapland. The press campaign is part of Carlsberg's planned activity throughout December. Another brand ...
The new brand was unveiled at a press conference by Jacques Rogge, president of the International Olympic Committee, Dmitry Chernyshenko, president and chief executive of Sochi 2014, Dmitry Kozak, deputy prime minister of Russia, Alexander Zhukov, deputy prime minister of Russia and Jean-Claude Killy ...
global ambassador Witherspoon will host a press conference at the House of Commons on 2 December. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.