to remove filtersEditorial: MEP anger furthers Plane Stupid cause
04 Dec 2009
the sky that he complains to the Advertising Standards Authority. What's more, he tells the national press
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The Week: Media News - Johnston trials online fees
04 Dec 2009
Johnston Press is introducing pay-walls across six of its weekly titles' websites on a trial basis
The Week: Advertising News - YouTube moves into offline
04 Dec 2009
The campaign uses the strapline "YouTube's got TV" and runs across bus sides, Tube panels and press as well as online video pre-roll and display ads. The campaign was created by the freelancers Naresh Ramchandani and Steven Qua with David Wilding, the head of planning at PHD. ...
The World: Cape Town - Unilever faces racist accusations in Africa
04 Dec 2009
, while it's a right for whites," a letter to the City Press newspaper complained. ...
Close-Up: The best of Rory Sutherland's blogs from 2009
04 Dec 2009
1. Why creatives should wear ties occasionally. (20 April) Perhaps the best thing you can do when writing a good press ad is to abandon any attempt at being even remotely hip. Put on a suit and tie. Read the Daily Mail. Go fox- hunting. Visit Croydon. You can do almost anything in press. But it's hard to do ...
Integration Essays: The integration blues
04 Dec 2009 | by Mike Spicer, group managing director at EHS Brann
luggage" approach so bemoaned by direct and digital agencies. The "can-you-just-put-the-press ... . For example, you can be perfecting a press ad the night before it goes to print. But if you're doing ... on your press ad, as that's already one agency's interpretation of that strength. Do that ...
Diary: Pick of the Week - Beattie McGuinness Bungay/McCain
04 Dec 2009
"l love the idea of a fairytale McCain factory bypassed by the Industrial Revolution, whose wooden machines treat every fat-free chip with the care and attention Champneys would be hard-pressed to offer. A neat way of getting across a naturalness message in these health-obsessed times." The ad was written ...
Integration Essays: Director or curator?
04 Dec 2009 | by Christoph Becker, chief creative officer of GyroHSR
has been "take a brilliant brand idea (usually from a TV or press ad) and replicate it across all ...
Integration Essays: Real-time campaigns created yesterday
04 Dec 2009 | by Paul Mead and Chris Whitson
and rigour of constant improvement to other channels such as TV and press. CW: Which will enable us ...
Media Headliner: The man fighting for the future of regional press
27 Nov 2009 | by Ian Darby
,300 newspapers will be out of business within five years. Doom-mongers argue that regional press is not only ... attempted to crank up the feelgood factor this week when he unveiled regional press' new planning tool ... revenue from the current 10 per cent of total local press ad revenue. While Fordham concedes that 2009 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
