to remove filtersActress Reese Witherspoon fronts Avon tie with domestic-violence charity Refuge
25 Nov 2009 | by Amy Golding
actress Reese Witherspoon, will host a press conference at the House of Commons on 2 December ...
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Should companies embrace slang names for their brands?
01 Dec 2009 | by Staff
surprise that consumers (and, of course, the press) create nick-names for them such as Macca for Paul ...
ASA brands Shane Warne hair loss ad a wrong 'un
25 Nov 2009 | by Jacquie Bowser
The national press ad tells readers that the studio's laser therapy technology and "strand-by-strand" procedures can "provide most with a guaranteed full and natural looking head of hair again". Warne was pictured saying: "I stopped worrying about my hair when I heeded the Warne-ing signs and saw Advanced Hair ...
L'Oréal cashes in on Cole factor
03 Nov 2009 | by Staff
by advertising in the national press the time the ads featuring Cheryl Cole would air an unusual strategy ...
EDF sidesteps ban over "green and British" dispute
28 Oct 2009 | by Hadassah Nymark
The TV, press and poster ads, by Euro RSCG London, attracted 149 complaints from people who felt the ads misleadingly implied EDF Energy was a "green" energy company and a British company. EDF said it had made efforts to tackle environmental and social issues facing the industry. It had released ...
Marketing bonuses: old remuneration structures remain in place except for ecommerce
27 Oct 2009 | by Becky Charles
LONDON - Despite their bad press, bonuses are an important way to motivate marketers....environment.' Despite the bad press surrounding bonuses in the banking sector, the modest payouts available ...
Winning over the fans: brands build bridges with unofficial fan groups
20 Oct 2009 | by Ed Kemp
better-informed than that in the national press. Sales house Indep-end-ent Football Fanzine Co ...
L'Oreal directs viewers to Cheryl Cole TV ads with press teasers
09 Oct 2009 | by Fiona Ramsay
LONDON - L'Oreal is driving consumers directly to its TV ads by promoting in newspapers the time the ads will air.
Tesco store bans sale of energy drinks to children
08 Oct 2009 | by James Quilter
Vitaminwater range . The ASA said the press ads, which used the lines "Keep perky when you re feeling murky ...
Research claims outdoor advertising's ROI rivals TV
22 Sep 2009 | by David Benady
from being an ancillary medium, poster campaigns can be just as effective at lifting sales as TV, press ... hammer home marketing messages and prolong the afterglow from TV and press advertising. For the study ... at everything on a level playing field, outdoor is a central part of the media mix. It enhances TV, press ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
