to remove filtersThe Guardian adds fashion store
21 Oct 2009 | by Sarah Johnson
and Browns. The store will be run in association with online fashion retailer Lynku.com. Press ads backing ...
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Burberry launches trench coat photo sharing site
10 Nov 2009 | by James Quilter
, with images and press cuttings from the time. The Burberry rain coat's biggest rival is widely attributed ...
Burberry kicks off global media pitch
01 Oct 2009 | by Ian Darby
Microsoft in May. Recent campaigns for Burberry include press activity, created in-house, to support its ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
% and 28% of respondents respectively. Primark, which has been widely slated in the press for its ethic ...
John Lewis rolls out direct activity for fashion drive
14 Sep 2009 | by Joe Thomas
alongside press, outdoor and digital work. The aim of the campaign is to boost men's and women's fashion ...
ASA bans American Apparel ad for 'inappropriate' nudity
02 Sep 2009 | by Alex Brownsell
LONDON - A press ad for fashion retailer American Apparel has been deemed 'irresponsible
Burberry hires BBH to lead ad strategy
20 Aug 2009 | by Noel Bussey
-building and business growth for the future." Burberry s most recent work, a press campaign for its autumn/winter range ...
Fashion magazines are losing ad revenue and readers
18 Aug 2009 | by Sarah Johnson
, and fewer still readers, driving down ad revenue even further. Rob Lynam, press director at Mediaedge ... ,000, compared with Grazia's 229,000. Dominic Williams, press director at media agency Carat, argues that ...
Brand Health Check: Abercrombie & Fitch
17 Aug 2009 | by Jeremy Lee
Abercrombie Fitch, the face of preppy America, famous for its vapid obsession with beautiful people', has received some ugly press of late. Last week the retailer was ordered to pay 8000 to a former member of staff at its Savile Row store. The woman, who uses a prosthetic arm, said she resigned ...
And in the real world....News International, BA, Primark and more
10 Jul 2009 | by Kate Nettleton
Following The Guardian s revelation of News International journalists illegal practices, Rupert Murdoch s newspaper group is facing inquiries from both the director of public prosecutions and the Press Complaints Commission. Source: The Guardian The proposed merger between British Airways and Iberia has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
