to remove filtersBurger King sets its sights on UK breakfast sector
06 Oct 2009 | by Amy Golding
campaign, spanning TV and press, to promote its morning opening hours, breakfast food and coffee ...
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Watch McDonald's 'Favourites' TV campaign
09 Oct 2009 | by Amy Golding
and explores their experiences.' The campaign will also encompass print, press and online activity. ...
Tuborg flags up Wetherspoon listing with month-long ad campaign
17 Sep 2009 | by Staff
; mso-bidi-language:#0400;} The press, online and radio campaign was created by Billington ... the headline Liquid Soundtrack', press ads use Tuborg's brand colour - green - and feature a background of a live band while announcing the brand's arrival in Wetherspoon pubs. The press ads will run ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
% and 28% of respondents respectively. Primark, which has been widely slated in the press for its ethic ...
FSA salt-awareness campaign riles cereal manufacturers
08 Sep 2009 | by Gemma Charles
for the campaign, due to start next month, to be dropped. As Marketing went to press, both parties were ...
Coffee buzz: Starbucks hires AMV/BBDO to highlight its conversion to Fairtrade
02 Sep 2009 | by Gemma Charles
; mso-bidi-language:#0400;} The drive, which will run across outdoor, press, digital ...
Piers Morgan strips off for new Burger King ad
15 Jun 2009 | by Matt Williams
Created by the ad agency Crispin Porter Bogusky, the press ad features Morgan lying down naked in front of a fire, with a gold Burger King medallion around his neck and a small red cloth to hide his modesty. A strapline reads: "The scent of seduction, with a hint of flame-grilled meat." The new ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
Procter Gamble chief, has a number of pressing tasks to address. Not least is the company's wide ...
Sector Insight: Coffee shops
15 Apr 2009 | by Jane Bainbridge
of mobile phones or low-cost airlines, now forms the basis of Costa's strategy, with press ads boasting ...
Greggs rolls out ads focusing on quality
07 Apr 2009 | by Joe Thomas
by outdoor, press and radio. Media buying was handled by MediaVest Manchester. The campaign, which breaks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
