to remove filtersMorrisons launches £4 festive meal-deal for four
10 Dec 2009 | by Joe Thomas
be worth 12. Morrisons has rolled out a national press campaign to promote the deal. Angus McIver, group ...
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'Get a new agency Asda' advises Sainsbury's marketing chief
15 Dec 2009 | by James Quilter
The comments follow Asda's decision to use the line 'Good Food Costs Less at Asda' in national press ads for its Extra Special premium food range this weekend. Asda's ad agency is Saatchi Saatchi. The line was originally launched by Sainsbury's in 1959, some six years before Associated Dairies launched ...
Coca-Cola Enterprises appoints Engine to help push green message
08 Dec 2009 | by Gemma Charles
and Publicis. The first work to break in the UK will be a press campaign featuring employees at CCE ... of Engine as Marketing went to press. ...
Carlsberg to run World Cup tactical ads
03 Dec 2009 | by James Quilter
Carlsberg, which is the official England sponsor, will be running a campaign in the national press promoting multipacks across a number of retailers. The brand is advertising a two-for- 6 offer on four ... and Lapland. The press campaign is part of Carlsberg's planned activity throughout December. Another brand ...
Racing UK officials link with Weetabix after watching horse-racing ad
02 Dec 2009 | by Staff
their Weetabix!' The promotion will run on-air on Racing UK, in national press and in the racing press. ...
Food and drink industry round table: marketers look ahead
01 Dec 2009 | by Richard Abbott
% for press ads). More than a third (41%) of the consumers questioned by Yahoo! felt their decisions had been ...
SodaStream looks for ad agency ahead of relaunch
01 Dec 2009 | by Alex Brownsell
was unavailable for comment as Marketing went to press. ...
We'll Call You - Hovis
01 Dec 2009
I could send you our press release or I'm happy to talk you through it over the phone. Mktg Could ...
Should companies embrace slang names for their brands?
01 Dec 2009 | by Staff
surprise that consumers (and, of course, the press) create nick-names for them such as Macca for Paul ...
Adwatch Review: Weetabix
01 Dec 2009
. For example, it isn't trying to tell me to eat Weetabix at 10pm or with freshly pressed elderberry juice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
