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Bathstore launches £1.5m campaign

-fareast-language:#0400; mso-bidi-language:#0400;} The campaign, created by WFCA, rolls out across TV, press ... , will also run press ads will in national press and regional titles including: The Times, Metro, The Evening Standard and Aberdeen Evening Express. Localised London magazine press ads show a still from the TV ...

'Get a new agency Asda' advises Sainsbury's marketing chief

The comments follow Asda's decision to use the line 'Good Food Costs Less at Asda' in national press ads for its Extra Special premium food range this weekend. Asda's ad agency is Saatchi Saatchi. The line was originally launched by Sainsbury's in 1959, some six years before Associated Dairies launched ...

Morrisons launches £4 festive meal-deal for four

be worth 12. Morrisons has rolled out a national press campaign to promote the deal. Angus McIver, group ...

Aldi launches tactical ads on back of government tax rises

-related tactical marketing. Asda, Tesco, M S and Morrisons all ran press ads this morning based around money ...

Orange appoints iris to handle in-store account

, Proximity, Poke and AKQA, are unaffected by the appointment. BD Network's remit had included using press ...

Dixons.co.uk ad takes festive swipe at high-street retailers

of pixelated wonderment and, pressing the young man's hand warmly in pitiful gratitude, goes to dixons ...

John Lewis reports record TV sales

supported the launch with press ads which used the copy: John Lewis own-brand televisions. We think you ...

Mark Ritson on Branding: Sellers' market

will capitulate, retailers seem to be gaining the upper hand. Expect a press release before Christmas ...

St David's retail centre appoints agency for media planning and buying

with planning a campaign that encompasses online, ambient, outdoor, radio and press to drive consumer footfall ...

M&S ad campaign boosts Waitrose sales

Earlier this month, M S launched a series of press ads that compared the prices of its products with Waitrose's Essentials range. The campaign, which was the first time that M S had run ads specifically targeting Waitrose, showed a series of products, such as tea bags, penne pasta and teacakes, in which M ...

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