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Farm lands £2m London Eye brief

, outdoor, press and TV. The first campaign will launch in October to promote The London Eye's new ice rink ...

Neil Jones jumps at chance of a key role at News International

" revenue streams. He is under no illusion about the challenges that lie ahead. As a former press buyer ... strong advocate of print. "There's a reason why supermarkets are directing chunks of adspend into press ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.