Paper Round (22 December) - Which clients are advertising in the national press?
22 Dec 2010 | by Calvin Lau
Electronics retailers reach out to last-minute gift shoppers, while supermarkets focus on holiday roast meat and side dishes.
Asda kicks off its advertising for Boxing Day, Morrisons boasts its British credentials and electronics retailers suggest some last-minute gift ideas.
Electronics retailers reach out to last-minute gift shoppers, while supermarkets focus on holiday roast meat and side dishes.
The supermarkets take top table in the papers today, while AgeUK, the charity for the elderly, runs a supplement in the Daily Mirror.
Tesco ups its efforts to lure people doing their Christmas food shop while Curry's and Superdrug turn to deals to pull in last-minute buyers.
Sky is pushing its Christmas programming in today's papers, which themselves prepare readers for festive TV overload with several guides promised at the weekend.
marked drop in the number of brands directing shoppers online in their press campaigns.
Supermarkets advertise Christmas essentials, while The Times includes a festive guide to the 50 most powerful people in theatre.
Chanel supports its television campaign starring French actress Audrey Tautou with a run of three full-page ads in The Daily Telegraph. The press ads feature scenes from the TV commercial, which were among the 30-second spots booked in last weekend's final of The X Factor. Asda advertises ...
Brands get on board with scanning vouchers for smartphones across the press while Saga aims a...across the press including a voucher to be scanned by a mobile phone. John Lewis runs a cover wrap ...
Press ads continue to highlight slashed prices, booked by electrical retailers including Currys, Jessops and Comet . Tesco is the latest retailer to promote the iPad, telling readers the gadget ... in The Daily Telegraph. Halfords offer bikes at up to 50% off, with ads across the press tempting parents ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.