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East Coast Trains set to appoint AMV BBDO

. The agency will also be develop a communication strategy across TV, online, radio, press, eCRM, direct ...

Think BR: Procurement is good for you

Imagine how Simon Cowell feels. Everyday the papers are full of negative comments about his conduct, his controlling personality or his trousers. Marketing procurement doesn t face quite the same barrage of negativity but it s rare that a story takes a positive note. Agency comments in the trade press ...

Diary of a media start-up: the final chapter

to discuss my plans for the development of MarketPlace and how press figures in that. Mike really knows his stuff about the press market and gives me advice on how to develop and the steps I need to put in place to get the relevant press accreditations. 26 November A potential new client comes into the office ...

Gerry Boyle comes full circle at Zenith

it had hoped, after the trade press got wind of the story before management had had a chance to inform ...

Fiskars gardening tools shortlists three agencies for £1m media account

Jack has bought press advertising for Fiskars in the past year. Agencies have been given a brief ...

Top 10 best celebrity ads 2010

his wife presses him to reveal his fantasy woman, who turns out to be a woman from work. 7. Ikea ...

Cineworld picks five agencies to battle for £3m media business

in London's O2 Arena in June, spends the majority of its media budget in press, supported by outdoor ...

Landeman lands business director role at Carat

, Carat press director, will take over Landeman s radio-trading responsibilities, but Landeman will remain ...

Euro RSCG London: Invent The Future

the core PR questions of "is this idea good enough to get press?" and "how can we explain it in a headline ...

Berkeley Homes calls £15m pitch

The company has directly approached a number of integrated agencies with a view to holding a pitch for the business. Berkeley wants an agency to provide a range of advertising services, including print, press, digital and direct marketing campaigns, as well as some branding and design work. The account ...

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