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European Commission unconditionally approves News Corp/BSkyB merger

" the company. News International's four newspapers currently control 37% of UK national press circulation ...

Haymarket's Rupert Heseltine on his first year in office

by national press coverage of voting scandals and prostitute grannies, the pressure s been on to make ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

the radar of consciousness to press those primeval buttons.' More recently, an Aladdin's Cave ...

Helen Edwards on Branding: Cooking up a storm

for it; consumer fads; bad press; new legislation - these are capricious, swirling forces that serve ...

iCrossing founder integrates SEO and social media for PR platform

Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through ... engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

Start small, aim big

everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...

Unleash the power of production

agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...

Scotsman.com's recruitment site in £2m ad push

Regional publisher Johnston Press is kicking off a £2m, four-month ad campaign to extend the reach...year. In March, Johnston Press reported a 56% drop in profits during 2009 after it experienced ...

Marketing's Power 100

the bad press the Corporation received throughout the year, not least for its apparent profligacy ... ad following one woman's life, which met with press acclaim and is a sure contender for ad ...

 

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