to remove filtersAlan Mitchell Reinventing marketing: Deny the fundamental law of marketing and you'll fail
08 Dec 2010 | by Alan Mitchell
. Using their creative genius, they press the appropriate buttons and pull the appropriate triggers ...
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Fiskars gardening tools shortlists three agencies for £1m media account
10 Dec 2010 | by Katherine Levy
Jack has bought press advertising for Fiskars in the past year. Agencies have been given a brief ...
Profile: Putting love on the menu at PizzaExpress
01 Dec 2010 | by John Reynolds
of chains such as Rossopomodoro. Perhaps more pressing, though, is the nation's penchant for wolfing down ...
Indesit calls pitch for £20m media
28 Oct 2010 | by Katherine Levy
in the UK, with spend focused on press ads. Indesit produces a range of gas and electrical household ...
Sony pushes VAT-cashback before Christmas
27 Oct 2010 | by Ben Bold
activity on sites including Facebook and Youtube will support the campaign. Ads will also run across press ...
Chevron's ad campaign spoofed before it started
19 Oct 2010 | by Katherine Levy
The protesters sent out a fake press release yesterday (18 October), purporting to come from ... ", but the protesters arranged to send their own version of the press release out ahead of the corporation. Instead, news outlets around the world received a hoax press release with the same "We Agree" strapline, just ...
Argos 'crooner' by CHI & Partners
18 Oct 2010
Accompanying the TV ads there will be additional activity including press and online. ...
Green & Black's on hunt for Willy Wonka-style taste guru
18 Oct 2010 | by By John Reynolds
by a press campaign and a tie-up with LoveFilm. Green Black s will whittle the candidates down ...
Argos starts festive countdown with beatboxing Bing Crosby
18 Oct 2010 | by Sara Kimberley
Created by CHI Partners, the ad aims to cement the phrase, "Argosed it". The campaign to promote the catalogue store's new Christmas catalogue also includes press and online. The 30-second TV spot, "Crooner", uses a beatboxing Bing Crosby performing for a group of adults and young children. One girl ...
Argos 'walrus' by CHI & Partners
08 Sep 2010 | by Argos ‘Walrus’ by CHI & Partners
there will be through the line activity including radio, press, and online. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
