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Manchester City to open £1m flagship Kitbag store

10 Nov 2010 | by Ed Owen

Opening on Manchester's Market Street, the store will replace the existing shop operating in the iconic Arndale Centre. An advertising campaign promoting the launch started this week across outdoor and press, with further activity planned post-launch to drive footfall in the build-up to Christmas. Media ...

Karmarama to produce La Senza Christmas campaign

04 Nov 2010 | by Anne Cassidy

activity included a summer press and outdoor campaign to promote its lingerie and swimwear ranges ...

Ted Baker launches Twitter styling studio

03 Nov 2010 | by Mark Banham

is approached in the wrong way and seen as free press coverage, with scant regard for the bloggers, most of whom ...

Close-Up: Why spending heavily on advertising is the latest fashion on the high street

29 Oct 2010 | by Sara Kimberley

and working with external agencies when you can do it quickly yourself? But whereas press ads, shop windows ...

Mother beats Publicis to New Look account

07 Oct 2010 | by Anne Cassidy

Mother won the business after a final shoot-out with Publicis. The pitch, which did not involve an intermediary, kicked off in June. New Look has worked with a number of smaller agencies in the past, but brought its creative in-house last year and then launched a press and outdoor campaign across the UK ...

Philips 'steam and go' by Iris

22 Sep 2010

The print shows models in perfectly pressed clothes, looking immaculate - apart from the fact that their glasses are still steamed up. Aldso, models with steamed glasses were mingling with the crowds handing out info at the fashion event. . ...

The X Factor to launch online branded content shop

22 Sep 2010 | by Maisie McCabe

, encompassing PR, online, social media and press advertising. Very.co.uk launched in 2009 and sells clothes ...

EBay redoubles marketing efforts for fashion offering

31 Aug 2010 | by Sarah Shearman

, spanning press, outdoor, online, email, social media and PR. The activity used the strapline "The clothes ...

MAGAZINE ABCs: Glamour extends lead in women's sector

12 Aug 2010 | by Katherine Levy

,358, a 0.7% dip year on year and a 0.1% rise for the period. Andy Taylor, head of press at Carat, said ...

Agencies line up for £25m JD Williams

12 Aug 2010 | by Kunal Dutta

. The agency s work since then is thought to have included direct mail and press campaigns to promote JD ...

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