Asda kicks off its advertising for Boxing Day, Morrisons boasts its British credentials and electronics retailers suggest some last-minute gift ideas.
For the Diva Diamond handset, a diamond necklace will be given away with each new phone. Press ads and in-store point-of-sale will feature diamond-encrusted typography on a black background. Claire Darbon, channel marketing manager at Samsung, said: "The concept of giving 02 customers an actual diamond ...
Vince Cable's former press secretary has hit out at the Daily Telegraph for secretly recording her..., Cable s former press secretary and now associate director at PLMR, expressed concern over the Telegraph ... the press is still very much feeling its way around the politics of how the coalition works but is a prime example of the printed press need to be agenda setting in a highly competitive market ...
Electronics retailers reach out to last-minute gift shoppers, while supermarkets focus on holiday roast meat and side dishes.
" the company. News International's four newspapers currently control 37% of UK national press circulation ...
The supermarkets take top table in the papers today, while AgeUK, the charity for the elderly, runs a supplement in the Daily Mirror.
Tesco ups its efforts to lure people doing their Christmas food shop while Curry's and Superdrug turn to deals to pull in last-minute buyers.
Sky is pushing its Christmas programming in today's papers, which themselves prepare readers for festive TV overload with several guides promised at the weekend.
. Strategy and plan The PR team put together press releases to distribute to the media at strategic ... competition with such a bang and generated valuable exposure in the national, industry and vertical press ...
Sudocrem as a credit-crunch beauty product. The PR team created a budget press launch, with journalists sent a coffee and a press pack, and invited to come up with their own credit-crunch beauty tip ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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