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Samsung to give diamonds away with new handset

23 Dec 2010 | by Ed Owen

For the Diva Diamond handset, a diamond necklace will be given away with each new phone. Press ads and in-store point-of-sale will feature diamond-encrusted typography on a black background. Claire Darbon, channel marketing manager at Samsung, said: "The concept of giving 02 customers an actual diamond ...

Weight Watchers launches record New Year campaign

22 Dec 2010 | by Rachel Barnes

two years. The campaign, created by McCann Erickson, includes a 16-week run of TV, radio and press ...

Boots steps into sport sponsorship ahead of London 2012

07 Dec 2010 | by John Reynolds

as Marketing went to press. 33% - Reduction in Sport England funding from the Department for Culture, Media ...

Profile: Putting love on the menu at PizzaExpress

01 Dec 2010 | by John Reynolds

of chains such as Rossopomodoro. Perhaps more pressing, though, is the nation's penchant for wolfing down ...

Selfridges '10 days of play' by 18 Feet & Rising

29 Nov 2010

Selfridges has launched a press campaign to support '10 Days of Play,' the first in a series...These events include mini-makeovers and exclusive products, all within the theme of 'play'. As part of the initiative, Chanel's new Soho collection will also be made available in store before anywhere else. The press ads broke in the Evening Standard and Metro last week. Each execution aims ...

An equitable balance

17 Nov 2010 | by Jane Simms

Private equity (PE) has been getting a bad press. Its practitioners are often stereotyped as rapacious asset-strippers who invest the minimum in the companies they buy and extract the maximum profit when they sell them on - which is as soon as they can. Reports of cases such as PE-backed film ...

Profile: Leading the resurgence

17 Nov 2010 | by Andrew McCormick

and free press ads, which benefit our London stores, as that's where 75% of the business comes from ...

Tesco slammed for 'get two free' activity

16 Nov 2010 | by Nicola Clark

at the time of going to press. ...

Waitrose sticks with Smith and Blumental for Christmas push

11 Nov 2010 | by Mark Banham

. The television ads will be supported by press and online advertising offering up to 50% off seasonal food ... , Waitrose is running a half-price promotion on mince pies, port and cream, promoted through press ads and in ...

Manchester City to open £1m flagship Kitbag store

10 Nov 2010 | by Ed Owen

Opening on Manchester's Market Street, the store will replace the existing shop operating in the iconic Arndale Centre. An advertising campaign promoting the launch started this week across outdoor and press, with further activity planned post-launch to drive footfall in the build-up to Christmas. Media ...

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