Risk comes with social media's rewards
19 Sep 2007 | by Alexandra Bruell
-interest groups have pressed companies to pull controversial ads from TV shows, for example. Last month, Virgin ...
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Microsoft campaign puts Burson on the defensive
28 Sep 2007 | by Aarti Shah
-search market that did not name Microsoft. Esure did not respond to inquires by press time. Gottheimer ...
White House anti-drug office embraces YouTube opportunities
26 Sep 2006 | by Ted McKenna
Twelve ONDCP videos have been posted to date, mostly commercials developed as part of the group's "Above the Influence" anti-drug campaign, with some of the videos viewed more than 10,000 times by YouTube visitors. Rafael Lemaitre, ONDCP deputy press secretary, noted that the Internet is creating ...
'Blood Diamond' compels Diamond council to educate
06 Sep 2006 | by Randi Schmelzer
-diamond trade, according to Glover. Outreach components include outreach to key diamond trade, press ...
Effort boosts Ripken World Series' national visibility
10 Jul 2006 | by Michael Bush
interview with Ripken, and two Associated Press stories. Coverage included more than 100 media outlets ...
Zunafish site lands 'Times' circuit
12 Jun 2006 | by David Ward
have a chicken-or-the-egg dilemma: You can't get members until the press covers it, and the press won ...
Interview: Henry Copeland
23 May 2006
?” The stage we’re in is kind of like how it was in the 1500s. You had a printing press, but it wasn’t clear ...
Integration tailors brand-building efforts
15 May 2006 | by Julia Hood
," she continues. "But here, the opportunity for the media, the press to come in and get to understand ...
Pavone shows SpotBowl is more than just an ad poll
01 May 2006 | by Craig McGuire
, Pittsburgh Post-Gazette , Detroit Free Press , and CNNMoney.com. The site received 8 million hits Super Bowl ...
NY Auto Show opens with warning from Renault CEO
12 Apr 2006 | by Karl Greenberg
His message at the show, which has brought in press from two dozen countries and will include over twenty product reveals, was a pertinent one for designers, engineers, and communications professionals alike: listen to customers, find out what they are passionate about, and make that the central tenet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
