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R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ...

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

be hard pressed to think of anything other than Florette, so from that point of view it s a success ...

Tesco mimics Waitrose with Everyday Value range push

30 Apr 2012 | by Matthew Chapman

The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... , it is not one we will start tomorrow." Press activity for the Tesco ad states "we d like to introduce the new ...

Cancer Research UK campaign supports removal of tobacco brands

27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ...

D&AD celebrates its Golden Jubilee

26 Apr 2012

. Imagine what would happen if someone did this to Kit Kat! CATEGORIES : Press Advertising; Poster Advertising/Existing Sites; Art Direction for Press Advertising Title: Heaven and hell Client: Samsonite Suitcase Agency JWT Shanghai Country: China I am disappointed more press work didn't get ...

Government returns to shock tactics in latest anti-smoking ad

31 Mar 2012 | by Gemma Charles

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...

VIDEO: What did Starbucks customers think of its free latte offer?

14 Mar 2012 | by Sarah Johnson

Starbucks backed the offer and its more personal approach, with TV and press ads this week, while social media noise was amplified by comedian Jimmy Carr getting involved and telling his Twitter ... ." The TV and press ads were created by Abbott Mead Vickers BBDO, with media planning and buying handled ...

Shreddies and Cheerios fight croissants in breakfast ads

13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

broke this week and is supported by press executions in national newspapers and women's magazines, featuring the same characters. The press ads also directly compare the calorie, sugar, fat, saturated fat ...

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