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Young People - Creative solutions beat the crunch

workbook section, a perforated press-out activity or a wall mural. "There are also opportunities ... perforated press-out based on that game." Activity sheets Meanwhile, BBC Magazines ran a campaign ... ." Martin Donnelly, press manager at Universal McCann, agrees creative solutions can be difficult for some ...

Metro's prompt to wow planners

The campaign will use recent successful campaigns from across the Metro titles to educate and remind media agencies, clients and creatives of the paper's wide reach. The campaign will include ads in the marketing and media trade press and a direct marketing piece to 3,000 contacts in media agencies. The ads ...

Molloy departs Sunday Express

, which, like its rivals, is fighting a flagging press advertising market. ...

JCDecaux offers Christmas deal

By offering advertisers the opportunity to change their creative halfway through a campaign, which it also claims is a first for the industry, JCDecaux hopes to compete with press advertising and give brands the flexibility to respond to changes in the marketplace. Spencer Berwin, managing director ...

Meet Ailsa McKnight, Camelot

? Fairbrother Lenz Eley for TV, radio and press. What are your main criteria for choosing an agency ...

Inbox - 16 September 2008

different tune. Yes, media is changing rapidly. I have seen our press and TV media billings halve over ... more optimistic than I have been for years? Because of online media, which is augmenting TV and press ...

Media Bitch

Those shy, retiring types in press ad sales have been busier than ever this week, even managing to get their faces splashed across the pages of national newspapers. First, Michael Craig, ad director ... . Meanwhile, for Dave Newton, press manager at PHD North, it was a case of his past coming back to haunt him ...

Planet Media - A speed-read guide to the major developments of the week

, Greenfield, Friends Reunited, iCD Research, BSkyB, SMG, RTL Group, The Times, Johnston Press, INM, Sport...(£3.2m) deal from aQuantive. - Google steams ahead Google has said it will press ahead with its ... Regional newspaper group Johnston Press' ad revenues fell by 21% year on year during the seven weeks from 1 July. In its interim report for the first half of 2008, the press group also said that its ad revenues ...

MediaZ tool helps planners assess brand personality

than 180 UK media properties across press, TV, outdoor, cinema, radio and digital. It was conducted ... account of up to 80% of all advertising expenditure across TV, press, radio, outdoor, cinema and online ...

Planet Media - A speed-read guide to the major developments of the week

IG Group, MediaCom, British Airways, Feather Brooksbank, GfK, Johnston Press, The Newspaper Society...- Johnston to close weeklies Johnston Press is closing two Scottish free weeklies - the Glasgow East News and Ayrshire Extra. In recent months, hit by the declining press ad market, Johnston Press has unveiled a range ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.