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complaint that the small print in one of its press ads was difficult to read.
The national and regional press campaign launches this week and will run in this weekend s papers. It reads, "Be the first to fly on the plane everyone's talking about only with Thomson". Thomson Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ...
Arguably, regional press woes are embodied no more poignantly than in the figure of Ashley Highfield, the chief executive of Johnston Press. Highfield has had lots of bad news to announce lately ... fall 10 per cent year on year across the six months to March 2012. 4. Last week, Johnston Press ...
. Imagine what would happen if someone did this to Kit Kat! CATEGORIES : Press Advertising; Poster Advertising/Existing Sites; Art Direction for Press Advertising Title: Heaven and hell Client: Samsonite Suitcase Agency JWT Shanghai Country: China I am disappointed more press work didn't get ...
, but today's press barons tend to have rather more worldly ambitions; it's surely not so startling ...
blows in a tit-for-tat press-ad war, and the latter was quick to label its rival's performance as worse ... that are live and meaningful'. So far, this has played out in a cheeky press ad parodying BA's brand campaign ... 's advertising, demonstrating a subtler tone of voice and shift away from price-led press ads. In easyJet ...
The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It introduces the strap-line: Making flying better. The fresh positioning primarily targets business travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus ...
British Airways is running a press campaign that explains its recent takeover of BMI, calling it a
It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... to three. Separately, the coffee chain introduced a press and digital campaign last month featuring six ...
as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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