to remove filtersNon-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
Brydon, Head of trading, MPG Media Contacts : Retail wars rescue press ads Many of the newspapers ... buoyant part of last year. At the moment, the press market is very weak, but I happen to think ...
Reinventing marketing: We need to rediscover the real meaning of brand trust
11 Aug 2010 | by Alan Mitchell
the radar of consciousness to press those primeval buttons.' More recently, an Aladdin's Cave ...
Helen Edwards on Branding: Cooking up a storm
10 Aug 2010 | by Helen Edwards
for it; consumer fads; bad press; new legislation - these are capricious, swirling forces that serve ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
the bad press the Corporation received throughout the year, not least for its apparent profligacy ... ad following one woman's life, which met with press acclaim and is a sure contender for ad ...
Helen Edwards on Branding: The supply-chain reaction
19 May 2010 | by Helen Edwards
pressed hard to accept responsibility for the Gulf of Mexico oil-rig disaster and, while acknowledging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
